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Start-ups: How do you handle "stealth mode"?
JC
JC
Josh Chambers, Founder / Product, Brand & Research Expert answered:

First, I'm a dad and an entrepreneur. Kudos to you! It's a big deal doing this with kiddos.

Second, it's hard to say entirely without knowing more details. But, I won an entire startup competition without my day job knowing (six months). It was completely legal, I just didn't want the hassle of talking through why I was doing something on the side. If you're no legally allowed to, that's a different ball game.

Third, for what it's worth, online customers may not need to know much about *you* for quite some time. You can attend physical events without having to put your name on your site or social profiles just yet. You can blog as the company and fill your 'about' page with company mission and vision info. If the product isn't a consultancy, podcast, etc. you might be able to stay anonymous for longer than you think.

Fourth, there is always a fear someone else could steal the idea. It doesn't happen often though!

Fifth, I would advise waiting until you absolutely *have* to say something - preferably when the company is at a point you can jump ship.

Sixth, keep all your personal files off your work computers. Or, use a password protected partition for all those files. It's just a smart way to operate with this stuff.

I hope that helps! If you want to chat about it let me know. I'm easy to find on Twitter if a phone call doesn't make sense.

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