Loading...
Answers
MenuHow do you handle "stealth mode"?
Answers
Thanks for your question.
If things go well the boss will find out anyway, so you may as well assume you will do well and have a conversation with him now. Now we don't know enough about your idea to really advise well enough, but in general I'd try and position it as a 'weekend hobby', and as something he/she shouldn't be worried about.
Also, I really wouldn't worry about the boss doing what you do just because they can. I'm guessing anyone connected with you on social media or networking events could do so too. People are way too busy with their own stuff to allocate enough time and resources to do what you do, nor are they as advanced in the business as you have been, given you've spent valuable time gaining key insights that they couldn't never gain from hacking a version of your business.
Hope this helps. Good luck!
First, I'm a dad and an entrepreneur. Kudos to you! It's a big deal doing this with kiddos.
Second, it's hard to say entirely without knowing more details. But, I won an entire startup competition without my day job knowing (six months). It was completely legal, I just didn't want the hassle of talking through why I was doing something on the side. If you're no legally allowed to, that's a different ball game.
Third, for what it's worth, online customers may not need to know much about *you* for quite some time. You can attend physical events without having to put your name on your site or social profiles just yet. You can blog as the company and fill your 'about' page with company mission and vision info. If the product isn't a consultancy, podcast, etc. you might be able to stay anonymous for longer than you think.
Fourth, there is always a fear someone else could steal the idea. It doesn't happen often though!
Fifth, I would advise waiting until you absolutely *have* to say something - preferably when the company is at a point you can jump ship.
Sixth, keep all your personal files off your work computers. Or, use a password protected partition for all those files. It's just a smart way to operate with this stuff.
I hope that helps! If you want to chat about it let me know. I'm easy to find on Twitter if a phone call doesn't make sense.
Execution of ideas is a big factor...just because someone knows about your idea doesn't mean they can or will do a thing about it.
And even if they do, will they have the energy and ability to execute it as well as you?
You have two choices as I see it:
1. Embrace the public connection between you and the new business ("Yes! It's ME!")
or
2. Keep hidden behind the business name. Center all marketing around the business and downplay personalities. Use your first name only as much as you can ("Derek at JingoText").
Sooner or later your employer is going to find out.
You really don't have any control over what he does. Whether he's angry, supportive or ambivalent, you need to be clear with yourself about what you're doing and why.
How much do you value your business?
If being safe (which is an illusion: your job can be taken away at any time) is more important to you than developing your own business, perhaps you should turn the idea off.
Being self-employed takes guts. And you learn those guts while you do it--I can tell you from my own experience that I am much braver about taking risks, depending on my own efforts for income, and being my own boss, now than I was four years ago. So you don't have to "feel it" 100% at the beginning.
But you should know whether you're committed or not. And if you are committed, then it doesn't matter what your current boss thinks.
Stealth mode allows businesses to temporarily conceal their product, brand, or any aspect of the business, as to not alert competitors of what they are working on until the last minute. The idea is to develop products and services in secret, out of the sight of competitors. And then, enter the market when the product or service is advanced enough to stand on its own and hold an advantage against new market entrants. I believe this is the only way to handle stealth mode.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
What is a normal churn rate for b2b saas company with an average monthly revenue of $850 per customer? Is 10% of the total monthly sales high or low?
10% of the total monthly sales churning on an absolute basis is near fatal. That means that within 5 months, you have 50% absolute churn per year, which reveals fundamental flaws with the service itself. Anything above small single digit churn is telling you and your team that customers are not seeing enough value in your product. I'd start by doing as many exit interviews as you can with those that have churned out, including, offers to reengage at a lower price-point while you fix the issues that matter to them. Happy to talk through this in more detail in a call.TW
-
What tools to use for mobile Prototyping ?
My 2 favourite are: - www.uxpin.com - www.flinto.com Flinto is by far my favorite for mobile. I also us www.balsamiq.com for anything wireframe. Sometimes I jump into Sketch http://www.bohemiancoding.com/sketch/ for more high fidelity mockups using their Mirror feature http://www.bohemiancoding.com/sketch/mirror/ Hope that helps. P.S. There's a tonne of Mobile UX experts on Clarity, many $1/min - call them, you'll learn so much. my2cents.DM
-
how to start earning on clarity.fm
Most of the earnings come from the people you are in contact with. The platform is not that big at the moment but it can be earned. My recommendation is to create content on your private page web, facebook, instagram ... and leave a clarity link through your work. If you need extra help call me for 15 minutes.DB
-
For every success story in Silicon Valley, how many are there that fail?
It all depends on what one decides to be a definition of a "success story." For some entrepreneurs, it might be getting acqui-hired, for some -- a $10M exit, for some -- a $200M exit, and for others -- an IPO. Based on the numbers I have anecdotally heard in conversations over the last decade or so, VCs fund about 1 in 350 ventures they see, and of all of these funded ventures, only about 1 in 10 become really successful (i.e. have a big exit or a successful IPO.) So you are looking at a 1 in 3500 chance of eventual venture success among all of the companies that try to get VC funding. (To put this number in perspective, US VCs invest in about 3000-3500 companies every year.) In addition, there might be a few others (say, maybe another 1-2 in every 10 companies that get VC investments) that get "decent" exits along the way, and hence could be categorized as somewhat successful depending on, again, how one chooses to define what qualifies as a "success story." Finally, there might also be companies that may never need or get around to seeking VC funding. One can, of course, find holes in the simplifying assumptions I have made here, but it doesn't really matter if that number instead is 1 in 1000 or 1 in 10000. The basic point being made here is just that the odds are heavily stacked against new ventures being successful. But that's also one of the distinguishing characteristics of entrepreneurs -- to go ahead and try to bring their idea to life despite the heavy odds. Sources of some of the numbers: http://www.nvca.org/ http://en.wikipedia.org/wiki/Ven... https://www.pwcmoneytree.com/MTP... http://paulgraham.com/future.html Here are others' calculations of the odds that lead to a similar conclusion: 1.Dear Entrepreneurs: Here's How Bad Your Odds Of Success Are http://www.businessinsider.com/startup-odds-of-success-2013-5 2.Why 99.997% Of Entrepreneurs May Want To Postpone Or Avoid VC -- Even If You Can Get It http://www.forbes.com/sites/dileeprao/2013/07/29/why-99-997-of-entrepreneurs-may-want-to-postpone-or-avoid-vc-even-if-you-can-get-it/MB
-
How much equity should I ask as a CMO in a startup?
Greater risk = greater equity. How likely is this to fail or just break even? If you aren't receiving salary yet are among 4-6 non-founders with equivalent sweat investment, all of whom are lower on the totem pole than the two founders, figure out: 1) Taking into account all likely outcomes, what is the most likely outcome in terms of exit? (ex: $10MM.) Keep in mind that 90%+ of all tech startups fail (Allmand Law study), and of those that succeed 88% of M&A deals are under $100MM. Startups that exit at $1B+ are so rare they are called "unicorns"... so don't count on that, no matter how exciting it feels right now. 2) Figure out what 1% equity would give you in terms of payout for the most likely exit. For example, a $10MM exit would give you $100k for every 1% you own. 3) Decide what the chance is that the startup will fail / go bankrupt / get stuck at a $1MM business with no exit in sight. (According to Allman Law's study, 10% stay in business - and far fewer than that actually exit). 4) Multiply the % chance of success by the likely outcome if successful. Now each 1% of equity is worth $10k. You could get lucky and have it be worth millions, or it could be worth nothing. (With the hypothetical numbers I'm giving here, including the odds, you are working for $10k per 1% equity received if the most likely exit is $10MM and the % chance of failure is 90%.) 5) Come up with a vesting path. Commit to one year, get X equity at the end. If you were salaried, the path would be more like 4 years, but since it's free you deserve instant equity as long as you follow through for a reasonable period of time. 6) Assuming you get agreement in writing from the founders, what amount of $ would you take in exchange for 12 months of free work? Now multiply that by 2 to factor in the fact that the payout would be far down the road, and that there is risk. 7) What percentage share of equity would you need in order to equal that payout on exit? 8) Multiply that number by 2-3x to account for likely dilution over time. 9) If the founders aren't willing to give you that much equity in writing, then it's time to move on! If they are, then decide whether you're willing to take the risk in exchange for potentially big rewards (and of course, potentially empty pockets). It's a fascinating topic with a lot of speculation involved, so if you want to discuss in depth, set up a call with me on Clarity. Hope that helps!RD
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.