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Start-ups: I developed a MVP and we launched 5 months ago. Only 4 usd/day in adwords Should I keep trying or close it and try another idea? (see details)
SB
SB
Sarah Brody, Digital Ads Expert | Former Marketer @ HubSpot answered:

You should definitely not rely on Adwords to give you an indication as to how viable of a business this will be. You'll need to test a handful of different marketing channels and determine ways to look for early indicators of success. This includes defining specific goals and making sure you understand the metrics that you'll need to hit at each point in your funnel to achieve the revenue goals you're after.

It sounds like you're also early-stage enough that you should also be doing some price sensitivity testing, iterating on your MVP based on early customer feedback, and doing plenty of user testing to ensure strong product adoption and a smooth onboarding and usage experience.

Happy to give you some more pointers if you'd like to discuss in greater depth. Best of luck!

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