Why are you adamant about press releases? They are by far the worst conversion rates {unless you're a household name like the post or fool} for businesses.

For our evens we do sometimes send out PRs but locally only and to those writers we know. Which is key.

Also making it easy for them to pick up. {copy and paste for them}

For growth hacking leverage cohort analysis, Twitter and Facebook. Create a meetup. Offer affiliates... Press releases are slow moving marketing steps that take away control from your business and gives it to an editor. Never lose control of your marketing.

Humberto Valle
Unthink Strategy