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Ecommerce Strategy: I was once told that the best way to differentiate yourself in the world of mobile ecommerce P2P apps is strong marketing. Would you agree with that?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

Branding.

Marketing gets our attention, but it doesn't guarantee that we'll like what we see.

For apps, much of the branding is visual. That means a clean but luxurious user interface.

Another crucial way to differentiate yourself is with the brand name itself. That's my focus.

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