Traditionally yes!
In our digital-era, consumers are more aware than ever, and so cheap tends to give us a red flag that is cheaper due to something besides the provider being nicer and thus charge less. People don't want to know is cheap but what they/we care about is whether we get good value for our money, that the quality is superior to what we pay... If you are talking about software refer to your quicker turnaround and thus that causing fees to drop, if is a product focus on quality and reliability made affordable, etc.
there are many ways to approach "being cheaper"

Best of luck!
Not to self promote but if you you wish me a call!
I don't have much feedback here but I've been doing this for a while :)