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Early-stage Startups: Go all in or test market first?
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Sushant Bharti, I'm on a 50K & 100X journey answered:

Test the market not for the quality of service you intend to offer, but to gauge the demand for your service. You need to have a customer, in first hand, to be able to survive and grow. One mistake may make your investment transform into expense, followed with becoming a liability.

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