Question
Should I invest 100,000 + in new business to make it look good and be professionally acceptable, or should I invest the minimum just to test the market but then I may get hit by bad reviews for my service. The Service I intend to offer is laser hair removal
Answer
Test the market not for the quality of service you intend to offer, but to gauge the demand for your service. You need to have a customer, in first hand, to be able to survive and grow. One mistake may make your investment transform into expense, followed with becoming a liability.