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A trade show is an event that brings people in a specific industry together to discuss, demonstrate, and display the latest available products their company has to offer. Attendees of trade shows, also known as trade fairs and expos, vary depending on the rules of the trade show in question. Exhibiting at a trade show can have major positive benefits for your company. One of the more unique event types, trade shows will allow you to showcase new products and demonstrate them in-person to your target market. Lastly, exhibiting at a trade show will help you and your team network with major players in your industry. Now that we know what trade shows are and why exhibiting at them is worthwhile, let us discuss how to make your booth stand out from the hundreds of other companies attending the event as well.
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