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Small Business: How do you determine a good, profitable yet sensible, price for a service that you offer?
AJ
AJ
Andrew J Scott, Serial Entrepreneur answered:

In short, lean test. Try and test messages to market however you can to explore the range; or start high and offer discounts of varying amounts while driving traffic to your homepage to convert and test the pricing points. You can also use focus groups, but for pricing I've found they are often unreliable.

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