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User Research: What could help me to get a deeper understanding of users desires (perhaps even beyond the product)?
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Mahesh Bhatia (Early-stage pitch decks), Entrepreneurial Executive, Been a Founder answered:

Trying to understand what job your product is being hired by the user to do is another framework to uncover users unstated desires.

Observing your user while they are using your product while going about their daily routine with the above question in mind is one way to get to this.

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