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Sales Process: Is cold mailing/calling dead?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

That answer is “No.” Cold calling used to be one of the best, and only prospecting strategies salespeople could use. “Cold calling” refers to calling a prospect you have not previously made a connection with before sending them an email or calling them on the phone to talk to them about your product or service. On top of that, prospects can now research company information, reviews, feedback, and all manner of information online. Cold calling is becoming an unnecessary nuisance -- prospects no longer need salespeople in the same ways they used to. So, while prospects are annoyed that their days are still being interrupted by cold calls, sellers are not having a good time either. Assuming a 0.3% appointment-booking rate and a 20%-win rate, it would take 6,264 cold calls to make just four sales.
You can read more here: https://blog.hubspot.com/sales/lead-generation-alternatives-to-cold-calling#:~:text=Not%20really.,ways%20to%20conduct%20this%20outreach.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

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