What analytics tool would you advise for a simple single player mobile game?

I'd start with messaging the admins of the various Facebook groups dedicated to mobile game development and asking if they'd be willing to 1) enable you to put up a post about the SDK, and 2) pin the post for a week so that you get a bit more visibility within those communities. You can also find the appropriate thread on the various mobile gaming forums and chime in there. I would recommend trying to be helpful 9 times before you ask for something once. You'll notice a much better response if you've become an active contributor to each community before you start selling your stuff, no matter how soft the sell and no matter how valuable the stuff. Hope this helps, Austin

You mention, that you can code and maintain yourself, and at the same time it sounds like your data can be dispersed across multiple sources. And you want to minimise license cost. In my business we use R a lot for both analysis and reporting. It is free (open source), but you will have to build programs. But it will read any format, and also create output to any destination you want. So you could start off with a mix of R, Excel and pdf, just to get things going. However, it could make sense for you to build a database already so you familiarise yourself with data warehouse thinking, since you want to expand with marketing automation. At that point you will need a database for monitoring response, sales etc. So it is important to build the right foundation as ealy as possible. If you don't want to code, but want point-and-click, there is boatloads of software for that, but probably more license cost (unless you can find open source for that). So If I were you, I would start off with something smaller. After all, you want to focus on the value you create for the business and your colleagues, and the time you save, rather than a smooth IT-infrastructure for this. I have lots of experience building reporting and analysis in the areas you mention, so if you want to discuss further, feel free to set up a call. Good look with your development. Best regards Kenneth Wolstrup

Try Intercom.io You get visitor level information on how active they are etc.

I guess the best answer is, it depends. What kind of mobile game are you marketing? Who are you targeting? For what platform? (iOS, Android?) Different ad networks work better than others depending on the type of game. A good place to start would be MoPub, MDotM, Manage, and Insight.

You should try posting this on HARO http://www.helpareporter.com