Wow, this is an interesting space to be in. Things are heating up and if you have some edge, I strongly recommend to pursue it further.

With the e-commerce boom, we are witnessing a lot of traction in men's wear, which was never the case earlier (about 10 years back).

If you focus on the basics, the rest would fall in place automatically. So, before selling you need to identify who your customer is. That's positioning. To which segment do you want to sell your products or services? Since e-commerce is a crowded place already, you need to choose who do you want to focus. Based on that you can design your marketing and promotional campaigns. And this will get you sales.

If you see merit in the discussion, I would be glad to assist you.