Question
After an incredible four-month journey in preparation, we are ready to launch our podcast, called Shatter The Matrix. We have identified the sponsors we would like to involve, and I am inclined to reach out to establish relationships ahead of having the listenership numbers, to get a feel for each company. Suggestions either way?
Thanks for your insights!
Answer
If you haven't already, reach out now and let them know about your show. Tell them a little bit about the content and how often you plan to release episodes. I'd even try pitching them on a deal and say you're offering a special reduced rate for sponsors who come onboard early. Either way you don't really have anything to lose. Worst case, they'll tell know what kind of numbers they'd like to see for a sponsorship commitment.
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