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Taking a ridesharing idea from concept to market

I have an idea for a ridesharing app that would connect passengers and taxi service operators that works as follows: 1) Users would book a taxi on the ridesharing app 2) If a user wants to share their journey, then the app will automatically search for a potential co-passenger travelling in a similar direction 3) Once done the bookings would be uploaded onto a auction system on which service operators can then bid for them In addition, taxi service operators have access to the auction system (which they pay a monthly subscription for - and this is how the business makes money), on which they can not only just bid for jobs but also post jobs (for example, if they are busy and cannot fulfill the booking) and trade jobs. So the idea is basically a universal mobile…

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Eric Saint-Andre, Business Transformation specialist answered:

here is my simple advice which should save you a lot of time and money.

your journey should start identifying whether or not you have a problem worth solving. Most of your issues, assumptions, solution you put forward is irrelevant until you have done this. Don't get me wrong, your idea is sound and it often starts from a vision or an intuition that your idea is great.

You now need to take a step back and do a coue of things:

- what problems does cabsharing solve? Share the cost? Meet new people? Etc.

- how would you rate the pain i.e. have people been dying for someone to co.e up with such a concept or is it simply a nice to have

You have to come up with a porblem statement, good understanding of the problem and start testing this first. Get out there and interview people. Measure. Learn.

If you have not heard of it yet just follow the lean startup approach (i recommend ash maurya's blog that will give you plenty to start with - his book running lean is also a great and practical resource).

If you need help structuring it all or formalising your initial lean canvas I am happy to help. The most important thing is to test and validate key assumptions before you embark on something bigger. Many ways nowadays to do this, give me a shout in less than am hour we can get you up and running.

Hope that helps, good luck the exciting part is just starting now: making it happen!

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