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MenuI'm looking for a full-stack CRM solution. Any ideas?
I'm looking for one integrated solution that lets me do all the following:
1. Upload leads
2. Mail merge personalised emails to those leads
3. Track them through the pipeline from lead to demo to won
4. Once they're a client, add them to a client list with revenue info, order requirements, etc
5. Let me know when they're ready for another shipment based on last order and typical time between orders
6. Send them an invoice based on the order and track when / if the invoice has been paid
7. Produce reports on revenue, number of products sold, number of clients, etc
I'm sure there are individual solutions for all these requirements, but I'd love something that did them…
Answers
ZS
ZS
Go with Infusionsoft all the way. It can do all of those things and more. If you need a deal on the software, let me know and I'll hook you up. If you'd like a demo, add me on Skype: startdoingbusiness
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Do you have any suggestions for CRM software that is pretty to look at and easy to use?
It depends on your needs. Have you explored SalesForce or Infusionsoft?DT
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We are a SaaS startup looking for advice on a good CRM with email nurturing and sales tracking. Thanks!
I'd recommend first reading Aaron Ross' - Predictable Revenue before choosing your CRM system. Flexible and complete solutions I'd recommend Nutshell Hubspot CRM + Sidekick Feel free to contact me for a quick chat about it. Thanks DavidDV
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What's a best practice workflow for using a CRM software E.g. #1 meet lead, #2 enter lead into CRM, #3 schedule follow-up activities with lead, etc.
Keep it so simple that anyone at your company can understand the process and the steps for using the CRM. If there's no accountability or confusion with the company's process, you'll be one of those companies that says their CRM sucks when it's more a testament of your own internal controls that suck. Here's a sample process: 1. Not everyone you ever talk to is a prospect or worth being in your CRM. Decide with your team the one question you can ask anyone that determines if they're a qualified prospect. This question should speak to the pain point you're solving. For example, if I was trying to sell Expensify to someone I might ask "Do you guys spend alot of time managing expense reports?". If they say "yes" then add them as a prospect and add data on how large the deal might be and if they have a budget to make a purchase. If they say no then add them to a Mailchimp newsletter if they are interested in getting updates. Make sure there's a call to action in the newsletter that would allow you to know if they ever become a prospect. 2. The next step is getting them appropriate information and/or including scheduling a demo to get them interested in using your product. The goal is to get them to a free trial if it's an individual or a small pilot. 3. After a pilot phase you'd want to convert them to a paying customer. The activities at this stage will be more building the relationship and supporting any issues or concerns they have with the pilot. 4. Once a paying customer you want to turn them into evangelists or testimonials or referrals you can use for your site or for press releases. This is an often missed step and significant opportunity. Continual engagement with an already paying customer helps to improve the product but an evangelist for your company is the most valuable asset you have: More customers from referrals without any cost. In conclusion, you're looking to identify where each prospect is in the funnel and know what the next steps are at any given time to move them across the funnel. Prospect > Pilot > Customer > Evangelist (A good service for this in the early stages of your company is StrideApp.com) Creating a follow up task at each stage and with each interaction is critical. Your day should be divided among getting new prospects in the funnel and following up with existing prospects.PD
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Any recommendations for a good CRM?
You should try onepage crmAM
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Looking for help determining ideal marketing automation -> CRM workflow.
It sounds like you're off to a good start with your lead generation. While it is important to keep lead volume strong, it's even more important to have a way to follow up with these leads and continue pushing them through your sales funnel until you can convert them into revenue. Without that follow-up, especially if you're generating leads through PPC, you're likely wasting the budget and energy you're putting toward your marketing efforts in the first place. The first thing I'd recommend you do is create an automatic "kick-back" email that triggers as soon as a lead downloads your ebook. Be sure to thank them for downloading, give them a link to access the ebook, and then (most importantly) include your call-to-action for the next step you want them to take. Second, figure out how you're going to handle these leads from a sales perspective. If you're stretched for bandwidth, I'd recommend a system where you assign dollar values to different types of leads, and only have a sales rep follow up with your highest value leads. How much is an ebook lead worth to your business? How much is a demo lead? What about someone who actively requests to be contacted? You'll find that as you get these systems and processes underway, it'll be extremely useful to have a CRM system both for integrating with your marketing efforts and for helping your sales team to be able to sort and prioritize the leads they're reaching out to. Lead conversion is a daily focus of mine in my role at HubSpot, and I'd be happy to chat further about how to get a strong marketing/sales funnel set up so you're better equipped to manage the leads you generate and better able to convert them into dollars. Let me know if there's anything I can do to help!SB
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