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MenuI'm looking for a full-stack CRM solution. Any ideas?
I'm looking for one integrated solution that lets me do all the following:
1. Upload leads
2. Mail merge personalised emails to those leads
3. Track them through the pipeline from lead to demo to won
4. Once they're a client, add them to a client list with revenue info, order requirements, etc
5. Let me know when they're ready for another shipment based on last order and typical time between orders
6. Send them an invoice based on the order and track when / if the invoice has been paid
7. Produce reports on revenue, number of products sold, number of clients, etc
I'm sure there are individual solutions for all these requirements, but I'd love something that did them…
Answers
ZS
ZS
Go with Infusionsoft all the way. It can do all of those things and more. If you need a deal on the software, let me know and I'll hook you up. If you'd like a demo, add me on Skype: startdoingbusiness
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Looking for help determining ideal marketing automation -> CRM workflow.
It sounds like you're off to a good start with your lead generation. While it is important to keep lead volume strong, it's even more important to have a way to follow up with these leads and continue pushing them through your sales funnel until you can convert them into revenue. Without that follow-up, especially if you're generating leads through PPC, you're likely wasting the budget and energy you're putting toward your marketing efforts in the first place. The first thing I'd recommend you do is create an automatic "kick-back" email that triggers as soon as a lead downloads your ebook. Be sure to thank them for downloading, give them a link to access the ebook, and then (most importantly) include your call-to-action for the next step you want them to take. Second, figure out how you're going to handle these leads from a sales perspective. If you're stretched for bandwidth, I'd recommend a system where you assign dollar values to different types of leads, and only have a sales rep follow up with your highest value leads. How much is an ebook lead worth to your business? How much is a demo lead? What about someone who actively requests to be contacted? You'll find that as you get these systems and processes underway, it'll be extremely useful to have a CRM system both for integrating with your marketing efforts and for helping your sales team to be able to sort and prioritize the leads they're reaching out to. Lead conversion is a daily focus of mine in my role at HubSpot, and I'd be happy to chat further about how to get a strong marketing/sales funnel set up so you're better equipped to manage the leads you generate and better able to convert them into dollars. Let me know if there's anything I can do to help!SB
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Do you have any suggestions for CRM software that is pretty to look at and easy to use?
It depends on your needs. Have you explored SalesForce or Infusionsoft?DT
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Any suggestions for a cost-effective CRM with B2B E-Commerce Option?
If $100/month is too much, then likely this business is in to early a life cycle stage to justify a CRM. My suggestion is you use https://Drip.com which starts at $50/month.DF
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