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MenuWhen targeting worldwide users, how important is the growth of my website dependent on having a multilingual website?
My website mainly targets international users, and I know most people in international countries know English. However, I try to put myself in their shoes, for example, if I lived in Spain I think I would prefer to read Spanish websites over English ones so; this is why I'm thinking adding localization to my website would be a good feature to include for future growth.
Answers
You are 100% correct. Just like you, customers in other countries want to understand what they're buying. Studies have shown they're actually 6 times more likely to buy when a website is available in their native language, and that 85% of global shoppers will not buy at all in a non-native language. Having a translated website also helps people find you/improves your SEO, as even if someone is willing to check out a site in English, they search in their own language.
I'm happy to help further. Just let me know, and thank you!
That depends a lot on your niche and the type of information that you provide.
For example, for a standard 10-page service website, it's best to have a local version targeting your main locale groups. It gets much more complicated if you run an online magazine - imagine having to translate your 30 news entries a day in 12 more languages.
Also, specific industries and expert-based websites tend to be English-only since the audience is expected to communicate internationally anyway (Clarity is a similar example). If you're looking for a broader audience, then consider translating your content (SEO is also a plus which was outlined above).
As a final note, some countries are skeptical to any foreign languages while others use English as much as their native one.
Related Questions
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What are good outreach strategies to research and find international blogs/websites/partnerships to increase international traffic to my website?
1. Explore competitor backlink and citation profiles. Looking at their backlink and citation data will help you identify relevant websites that may be useful for you to work with. In addition to this, you'll likely identify competitor marketing tactics that can help spark your own ideas. 2. Use a tool like Buzzstream or GroupHigh. If you haven't used these tools before, you essentially enter a few keywords related to your industry and the tools return blogs, publications and influencers along with marketing metrics to help you assess who to contact and also with your outreach management. The alternative to using tools like this is to do it manually using search operators. 3. Use Buzzsumo. Put your competitor domains and/or relevant industry keywords into this tool. You'll find the best performing content in your defined period of time for selected keywords or a domain. You'll also be able to see the people who shared this content on Twitter allowing you to broaden your potential network. There are quite a few different ways to get started, but I think those above are the easiest and help spark some immediate ideas.SC
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What regional EU ecommerce marketplaces make sense to launch on (besides Amazon) and are there companies that assist with this.
What type of product would you be selling in EU? There are quite some specialised, regional platforms. Coolblue is another Benelux platform e.g.NV
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How can I increase "international" traffic to my website and minimize USA traffic? What tactics/methods can I use?
Well, an obvious way to do this, if you haven't already, is to create foreign language versions of your website. Depending on what countries you want to target, making localised language versions of it will boost your traffic 200% from those areas or even more. Here's a quick guide to how you can get started with that on your own (http://webcertain.com/multilingual-seo.html). Beyond that, I'd buy click traffic from countries that are not the US and see where they leave. Then solve for that and, as you get stickier in those countries, you'll also do better on SEO. Finally, I'd look for some social media / web influencers in the market sector that you are in as well as the countries that you're interested in and see if you can get them to guest post / cross post any content to drive content from their users to you to help increase visibility and earn a little precious SEO benefit as well. Any further questions, let me know. :)TL
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How do we research market need as well as marketing channels in Singapore and Hong Kong?
It depends on your budget. Companies like Nielsen or other international market research companies had offices in these cities and they offered professional research services. However, many successful teams in the region would build their own research projects in-house. If you are in a budget, you can try free tools like Statista to get a sense of the publishing market. If you want to dive deeper, you can come across with a bunch of Chinese content (e.g. http://ipubl.com/site/gjcb/bg/info/2017/840.html ), which you may need some help; for user interview services, that is not as popular as the west, it may be better if you just hire some part-time helpers to conduct interviews for you. Marketing channels are highly diverse, there are lots of "agencies" in the region claiming they offer "all-in-one" packages, but they are more focused on executions/ creativity inputs instead of the actual outcome, which should be aware of.AC
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