I understand the importance of ensuring a successful launch for your non-profit niche social networking company, and I appreciate your commitment to finding an affordable marketing expert.

Here are some strategies to help you hire the right person within your budget:

Tap into Networks:
Leverage networks within the non-profit sector to find individuals who have gone through the marketing process and how they did this.
Attend industry events, conferences, or connect with non-profit communities to identify potential advisees.

Local University Partnerships:
Collaborate with local universities or colleges with marketing programs.
Explore internship programs or connect with professors who may recommend capable students.

Utilise Online Job Platforms with Screening:
Consider reputable job platforms like LinkedIn, Indeed, or Glass-door.
Utilise their screening processes to filter candidates based on experience and expertise.

Engage with Marketing Communities:
Join online marketing communities and forums.
Seek recommendations from professionals who are passionate about contributing to meaningful causes. I am part of a few groups on Facebook who are full of people who can provide free answers and advice. Equally, co-founder, and other similar sites are very good for perhaps providing equity in exchange for a co-found who has a skillset in the area you are lacking in and has the same missions/values as your company.

Reach Out to Marketing Agencies:
Connect with marketing agencies that may offer discounted or pro bono services for non-profits.
Express your mission and inquire about potential collaborations.

Non-Profit Talent Matching Platforms:
Explore platforms specifically designed to connect non-profits with skilled volunteers.
Websites like Catchafire or Taproot Foundation can be valuable resources.

Clearly Define Roles and Expectations:
Clearly outline the responsibilities and expectations for the marketing expert.
This ensures alignment and helps the candidate understand the impact they can make.

Offer Flexible Work Arrangements:
Consider part-time or project-based arrangements to accommodate your budget.
Many experienced professionals may be open to contributing on a flexible schedule.

Leverage Personal and Professional Networks:
Ask for recommendations from your personal and professional networks.
Referrals often lead to finding trustworthy and competent individuals.

Interview and Assess Skills:
Conduct thorough interviews to assess the candidate's skills and understanding of your niche.
Request a portfolio or examples of past work to gauge their experience.

While cost is a crucial consideration, finding someone who resonates with your mission is equally vital. Emphasise your organisation's impact, and you may attract individuals who are genuinely passionate about contributing.

I hope these strategies guide you in finding a suitable marketing expert for your startup. If you need further assistance or have specific criteria in mind, feel free to reach out.