We're a non-profit niche social networking company serving a minority group. We are have a volunteer working on marketing our pending web social network app, however as CEO, I'm looking forward to hire an expert in web marketing tactics mainly to help make our launch a successful one.
The main role of the person is with helping us plan with our marketing strategies as well as helping us implement them. We are very hard pressed with resources, what's the best way to hire one which we can afford, at say a rate of $10/hr or even less. I really do not have trust in freelance websites because of the poor quality I've received from them so far.
I understand the importance of ensuring a successful launch for your non-profit niche social networking company, and I appreciate your commitment to finding an affordable marketing expert.
Here are some strategies to help you hire the right person within your budget:
Tap into Networks:
Leverage networks within the non-profit sector to find individuals who have gone through the marketing process and how they did this.
Attend industry events, conferences, or connect with non-profit communities to identify potential advisees.
Local University Partnerships:
Collaborate with local universities or colleges with marketing programs.
Explore internship programs or connect with professors who may recommend capable students.
Utilise Online Job Platforms with Screening:
Consider reputable job platforms like LinkedIn, Indeed, or Glass-door.
Utilise their screening processes to filter candidates based on experience and expertise.
Engage with Marketing Communities:
Join online marketing communities and forums.
Seek recommendations from professionals who are passionate about contributing to meaningful causes. I am part of a few groups on Facebook who are full of people who can provide free answers and advice. Equally, co-founder, and other similar sites are very good for perhaps providing equity in exchange for a co-found who has a skillset in the area you are lacking in and has the same missions/values as your company.
Reach Out to Marketing Agencies:
Connect with marketing agencies that may offer discounted or pro bono services for non-profits.
Express your mission and inquire about potential collaborations.
Non-Profit Talent Matching Platforms:
Explore platforms specifically designed to connect non-profits with skilled volunteers.
Websites like Catchafire or Taproot Foundation can be valuable resources.
Clearly Define Roles and Expectations:
Clearly outline the responsibilities and expectations for the marketing expert.
This ensures alignment and helps the candidate understand the impact they can make.
Offer Flexible Work Arrangements:
Consider part-time or project-based arrangements to accommodate your budget.
Many experienced professionals may be open to contributing on a flexible schedule.
Leverage Personal and Professional Networks:
Ask for recommendations from your personal and professional networks.
Referrals often lead to finding trustworthy and competent individuals.
Interview and Assess Skills:
Conduct thorough interviews to assess the candidate's skills and understanding of your niche.
Request a portfolio or examples of past work to gauge their experience.
While cost is a crucial consideration, finding someone who resonates with your mission is equally vital. Emphasise your organisation's impact, and you may attract individuals who are genuinely passionate about contributing.
I hope these strategies guide you in finding a suitable marketing expert for your startup. If you need further assistance or have specific criteria in mind, feel free to reach out.
