Is this idea validation or harmful, good practice or a off on the wrong foot?

A startup is in essence the "art" of juggling. Of course you need some sort of "income" to pay for rent, food while your startup or business begins to generate cash flow. Ideally you should have at least 6 months of saving, sufficient time to give you a clear outlook of what will happen with your business. But some businesses start generating cash liquidity at faster pace. What is definetely certain is that you will need "leverage" in order to get your business started: savings, past clients, loans, investor capital, or even grants. Happy to jump on call and explore more :)

The art of the "cold pitch" is definitely something that needs to be worked on, and doesn't come naturally to everyone. A couple of quick tips: 1. 4 is not a big enough target group, you've got to cast a bigger net. Try pitching 20, and aim to get 3-5 responses. 2. When sending a cold email, really think about what you are offering them. Whilst you'll get the odd good egg that simply wants to help - you can't expect entrepreneurs and small biz owners to take time out of their day to answer your questions. To counter, why not tell them you're conducting research in the space, and would be happy to send the finds/reports back to them in a nice format, which could in turn help their business. 3. Don't give up, keep hustling. Try changing around the emails slightly, track which emails convert into responses, and fine tune from there. Good luck and feel free to book a call if you want to chat more. Best James.

What your trying is one approach to finding investors. Here's another that in my experience is far more effective. I'd tap your network, and it's probably actually a lot bigger than you think! Linkedin is the perfect tool for this. Look for people you're connected to, that you trust, and that are suited to helping your business (ideally in your industry, or experienced in fundraising, etc) and that have a good network themselves (ideally they're connected to some investors you're interested in, but not required). Reach out to them, and let them know you're starting a venture, and are looking for their advice, and would love to treat them to a 30 min coffee meeting. People love to hear that others think they're awesome and they love to give advice which makes them feel awesome, and this is someone you know, so chances are they'll accept. Send this request to everyone relevant in your network. At the meeting, tell them about your venture, give them your pitch, hear their comments and heed their feedback, and ask them for 3 people in their network that would be great people to talk to. Get intros to those people, and repeat. If you do this diligently and listen well, your network will expand extremely quickly, and you'll be able to get introduced to literally anyone you want. This is how our founding team at Tachyus acquired our first customer within 1 month of starting, and having no experience or direct connections in our industry. I'm always down to chat in more detail if you're interested. Best of luck!

If it's SaaS, you should be monetizing from day one. An MVP in SaaS is the minimal product that people will pay for, that's the starting point. You evolved the product from there. If it's a consumer app, that's a little more complicated. Often times, monetizing preemptively can stunt growth and kill the trajectory, due to lack of focus, user experience, etc. It's really a question of access to capital in this scenario.

Face to Face will always be better. The reason is because to get to the root of an issue or to what really drives a person, you need to ask WHY 5 times. Only then you can offer a solution that will be irresistible to your prospects. Let's try with an email survey. 1. What is your biggest struggle when you want to expand abroad? __________ 2. Why? __________ 3. Why? __________ 4. Why? __________ 5. Why? __________ You look like a freak, right? Now in a normal conversation, it would go something like: Oh, your biggest challenge is costs? Tell me more about it. Yes, i just don't have enough cash flow to open an office abroad. Where is your cash flow going instead? (that's a hidden why) It's going into our local activities. Why do you prefer spending money locally? Because we get more return on investment. etc etc.. I'm happy to jump on the phone to test this technique (it feels a bit awkward at the beginning but with some training it becomes natural). Serena