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You mentioned long-tail in which case I'd recommend reading this article to learn more about how you can use content targeted at long-tail terms to generate organic traffic: http://blog.ispionage.com/400000-organic-visits-from-long-tail-content.html.
I'm not saying that's the best approach for fast results, but if long-tail is something you're looking at, you may learn something from the read. It's also an approach that requires effort and time which creates a barrier of entry to your competitors copying your efforts and doing the exact same thing.
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