What social media management tool should I use? I would like one that has a nice dashboard allowing me to CRUD everything.

I love what Lee said about being yourself but staying on message. And Ali was right: choose your goals then plan backward from them. Twitter is a tree: the more your water, fertilize, and prune it, the stronger it will be. Here are a few quick tips: · Actively prune inactive and spam accounts to keep the number of people you follow less than the number who follow you. · Talk to thought leaders, especially people who have more followers than you. Engaging them in conversation will put you on the radar of all their followers. · Give public "high fives." Compliment other people's work, writing, products, and thoughts, and 95% of them will like you. · Use TweetDeck to create custom streams based on the niches you're target, and Buffer App to schedule the delivery of new content. I have to use Buffer; otherwise, I'll sometimes forget to post my stuff! · Be yourself. I can't stress that one enough. · Keep in mind that bigger isn't necessarily better. Again, what is your goal? If you're trying to network in your industry, than a smaller following might be appropriate. If you're selling info products, then you'll need lots of people entering your sales funnel. · Have fun. I believe that people prefer to follow winsome people. · Stay consistent. Your following will grow steadily as long as you're posting steadily AND engaging people in conversation. · Be really generous. I believe that people prefer to follow generous people. · Go read one hundred blog posts about how to grow your Twitter following. By the time you're finished, you'll be the expert. Come back and teach all of us "experts" something, okay? Austin

Take a look at how other companies with similar problem resolved it, for example: AirBnB, Uber, TaskRabbit and others. Every one of them, unless they were extremely lucky with timing, used a narrow geographic focus, approaching established communities and fulfilling demand for one side by hand for the first little while. In your case you can approach established organisations like universities, churches, foundations, volunteer organisations and the like to get people that would do things and do exactly the same for the other side. Initially you need to do it by hand until it starts going viral. Spreading the word through social media is great but it needs to be very targeted and approach people that can already find something in the application. If there are other organizations that do similar postings, for example if there are requests for volunteering on Craigslist, you can approach them to have it posted in your application. Narrowing on one geographic location is always easier in the beginning, because you can learn the area and all the players involved in the scene, and then maximise the output, expanding to new geographic locations when needed. It doesn't mean limiting your app, but just focusing your marketing efforts in one narrow location that can bring biggest output. Everything that I mentioned above can be applied to offline and online social marketing. Unfortunately there is no magic solution to your problem except for bootstrapping it in the beginning and finding communities that you can leverage with biggest social impact return. Good luck! Denis.

I think you can be charging much more than you are, but if you're working with smaller businesses then maybe that budget is more reasonable. Why not offer some kind of tiered option? A post is $15, highlights are $10, but if you get both they're $20—something like that. If you other avenues to distribute your news (like a newsletter, for example), you can add additional packages. I also think 3:1 is too many ads but if your audience is still engaging and there isn't a noticeable dropoff, that's not too bad.

Hello, great question here. First of all you should understand that there is no 1 way and depending on who your audience is and what you sell the answer will definitely vary. A short answer however would be - engagement. Forget about likes and follows and shares are engagement, if you want to be a successful marketer you need to see engagement as conversations. The more conversations you can build around products the more you can rely on them to follow links or follow up on a request when you do make one. With that said, social media updates should be about what your followers want to see - depending on the social media - try to avoid being too pitchy on each post. My name is Humberto Valle, I have been a strategist for about 10 years now and have helped countless of entrepreneurs and businesses thrive through creative competitive strategy and marketing and I'm the co-founder of Unthink.Me. I hope my answer helps you a bit.

Hi! Happy to answer this question. Initially, I'd ask "what are you tracking at present?" And "what are your goals?" Software wise, I love to use a few tools for Twitter. Hootsuite to schedule relevant content (and not all tweets should be scheduled--happy to touch on this more), Tweetreach to get a feel for impressions/influencers who HAVE been engaging (in my mind, impressions are KEY, more so than Follower count because hashtags can help you reach more people) and Sprout Social for a more in depth view of your Twitter analytics. Getting more visibility/followers: what hashtags are you using? How often do you acknowledge those who follow you (new followers vs existing followers)? Are you just sharing autoscheduled content and links OR are you creating conversations? Hashtags wise: find those that have a community already centered around them! *You don't want to "hashtag hijack" however, tags like #smallbiz #blogchat #_________ specific to your industry or ideal client's industry can go a long way. Other tools that people use to track community and engagement include Sum All, and Commun It https://commun.it/ Once you start tracking impressions (and monitoring growth vs plateaus) you can then go back and look at your content to see which posts generated the most response/engagement. Again, just want to emphasize that creating conversations and asking questions are great methods to do all of the things you are looking to accomplish.