I would suggest before you try any “tactics” which really are different marketing tools, you need to first understand your audience and have a strategy in place. You need to understand what their needs are (besides the obvious) and then figure out what pushes their buttons. Look at what your competitors are doing and understand what options your audience have and what messages are being broadcast to them.

Once you have a better understanding of your audience and their needs, then you can figure what tools are the best way to reach them and how (messaging).

Having the right tools but with the wrong message will not work. And having the right message and using the wrong tools to reach them will not work neither.