- SEO - creating content and videos focused on what you do and the location you service.
- PPC - google adwords and Bing Ads targeting people by keyword phrase.
- Conversion optimization - make sure your website is up to date, mobile-optimized and capitalizing properly on the traffic.
- Retargeting - you can do this through Google and Facebook, you can drop a cookie on the website visitors and then follow them around with ads when they leave your website, since only a small amount of people convert on their first visit.

Let me know if you need some assistance, this is what my agency does.