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Financials: How do most SaaS platforms track revenue? Realized revenue vs. sales.
BM
BM
Ben Murray, SaaS CFO, TheSaaSCFO.com answered:

I see Sales and Revenue as the same thing. I think when you say Sales you are referring to Bookings? We track bookings (signed contracts) and GAAP revenue by customer. I think it is important to track both and you will be asked for your average ARR or MRR per customer and even a waterfall of GAAP revenue by customer.

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