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Blogging: What would be best practice for creating a calendar for launching content...should best content be released first or space in lesser value content?
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Mark Beckett Walmsley, Marketing ideas, expertise and experience. answered:

Decide on an annual theme that tracks back to your product or service. Produce 4 quarterly white papers (which require registration to download), promote these using monthly blog post extracts and promote those with weekly tweets and status updates. Happy to advise further. Good luck.

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