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Sponsorship: Who is the best person or, said another way, what is the best role in an organization to reach out to for corporate sponsorship?
JR
JR
Jeff Roach, CEO and Strategic Connector at Sociallogical answered:

I don't think there is a role. I think you need to determine the responsibilities and motivations a person might have for sponsoring and speak to their needs related to it. In my experience, the people with these interests in a company don't reside in just one role.

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