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Search Engine Optimization (SEO): SEO: Subdomain or subdirectory for blog?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

I cannot answer for SEO. But from my very different vantage point, I believe that

brand.tld/subdirectory/etc

outshines

subdirectory.brand.tld/etc

in terms of brand visibility. Remember, human beings as well as search engines will see your URL. It's not just a functional mapping; it's also a form of advertising.

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