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Starting out with a brand new event is never easy. Congrats on your new venture.

I don't have enough elements to comment on and general advice may be misleading.

I can inspire you with some content we published on that.
http://www.eventmanagerblog.com/sell-tickets-brighton-seo

Also a free webinar for you to learn how others have done
http://www.eventmanagerblog.com/sell-out-events-webinar

Let me know if you have specific questions.

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