Conference is in December of 2015 so we are a year out to launch the conference. Will be held in Washington, D.C.
Starting out with a brand new event is never easy. Congrats on your new venture.
I don't have enough elements to comment on and general advice may be misleading.
I can inspire you with some content we published on that. http://www.eventmanagerblog.com/sell-tickets-brighton-seo
Also a free webinar for you to learn how others have done http://www.eventmanagerblog.com/sell-out-events-webinar
Let me know if you have specific questions.
