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Email Strategy: What are the most important areas to address in an autoresponder sequence?
ZR
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Zack Rosenberg, Startups, Sales, Media, Advertising answered:

A good opt in process. This is crucial. The more information you can capture upfront, the better you can tailor the sequence.

Second is to have a clear objective and enough content to follow up at least once per week over 1-2 months. Again, depending on the goal of the campaign.

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