the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Mobile Apps: Do angel investors look for a certain number of active users when investing in an app startup that has recently launched, 5,000-10,000+?
TW
TW
Tom Williams, Clarity's top expert on all things startup answered:

First of all, there is no "one size fits all" attitude in angel investing. I will tell you that the *best* angels will make a snap decision by playing with the product and assessing founder/market fit. At the right valuation, the kinds of angels you really want backing you will invest purely based on a killer early product experience and conviction of founder/market fit.

But if you have made your app available in the US app store already, you have made a critical tactical error if your app isn't already trending towards 100,000 installs within the first 30 days of availability. Apps should first launch in a non US, english-speaking store to do early product/market fit work.

Your "day one" event in the US app store matters to seed investors and many angel investors. While there are exceptions (most often in SaaS or enterprise mobile models), there are only 4 times to raise funding from seed funds for a mobile start-up stage company:

Pre-product: A deck, a market opportunity and a team.
Pre-launch: Product fully built but holding launch for funding. This will usually involve a private beta of at least 1000 users or a soft launch in an international store.
30 - 90 days after US launch: Must be at or trending towards 100,000 installs with very strong month-over-month growth.

If you miss those windows, the next time to raise is after you pass over 1,000,000 with strong retention and engagement that correlates to your business model and user personas.

As a mobile-first entrepreneur and angel investor, I'm happy to talk to you about this in more detail

Talk to Tom Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.