Not necessarily, but certainly, the more the better. Ultimately, we're looking for 1) proof that the market cares about your offering, and 2) management traction.

Essentially, we're looking for ways to remove risk from the investing equation, so anything you can do to remove risk from the equation makes your investment more attractive. This translates into increased investor interest and greater valuations for you.

Put your investor cap on and find all of the things you might be worried about as an investor (adoption/attrition rates, customer acquisition costs, etc.) and have/create good answers for how you can mitigate or have mitigated those risks, or why the trend is positive. Back it up with numbers wherever possible.

Forget specific numbers, and make sure the underlying business trends are positive.

The trend is your friend. Good luck!