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MenuHow can I become an idea person, as a professional title?
Can I take an passive role in a business - I want to found a startup but don't want to do the interviewing. My passion is idea generation...Do I have to start a company myself or are there other alternatives to realizing these ideas.
Answers
One word: Royalties
This means you generate the idea and develop it enough to look interesting to a larger company who would be willing to pay you a royalty for your idea. This happens all the time. Rock stars, authors and scientists routinely license their creative ideas to other companies who pay them a royalty. Anyone can do it.
Your business, therefore, would be a think tank. You (and your team, if you have one) would consider the world's problems, see what kinds of companies are trying to solve those problems, and then develop compelling solutions that they can license from you.
You have to be able to sell your idea and develop a nice presentation, a little market research and an understanding of basic trademark and patent law.
The nice thing about doing this is that if you develop enough cool ideas you will have royalties coming in from a lot of different sources, this creates a stable, passive revenue stream that requires little or no work to maintain.
Start in your spare time and plan on the process taking 3-5 years. Set a goal to have a few products in the market that provide enough revenue (royalties) to cover your basic living expenses. Then you can quit your day job and dedicate more time and increase the momentum. A good idea business should have dozens, if not hundreds of license contracts generating royalties.
It's possible to pull this off. And it is a fun job (I'm speaking from experience).
I understand what you're asking because those exact words came out of my mouth once or twice in my career.
First of all: Never say or write this again. While I'm sympathetic, 99 percent of the people who hear or read you will dismiss you as lazy. Your ideas are only as good as the admiration and respect people have for you and if you want those ideas to go far, you'll need many strangers to trust you immediately. Your hard work and track record of success is what builds that trust.
One fact you must face: If you want to be the "Chief Idea Officer," you must accept the role of chief salesperson. Idea people are only valuable when they can convey their ideas and persuade others to join in making the reality. You will have to sell your ideas to your colleagues, employees, and vendors. You will have to sell your ideas to your clients. You must be the person who learns to speak, tell stories, and teach better than anyone else on the team. This is valuable stuff that most people are afraid to do. If you're afraid to do it, that's OK as long as you are more courageous than afraid.
My advice: 1. Make a commitment to be that rare combination of inventor and salesperson. 2. Find partners for your start-up, people who complement you. 3. Invest in education, networking, and training to become a master at making amazing ideas and selling them to friends and strangers alike.
I'd be happy to visit with you some more about this over the phone. More details would certainly help my answer.
May your vision become a reality! Make it so!
As long as you're willing to give people cash, they'll implement your ideas for you.
Otherwise, you're probably just day dreaming. An idea is worth very little to people in comparison to hard work and know how, since those people have creative ideas of their own already.
Experience and expertise are in demand too; but if you're reluctant to "do the interviewing", then you're probably averse to getting to know consulting clients, which involves a great deal of interviewing.
Sorry to be critical. Realistically, I think you'd need to hire or invest in people if you want to passively watch someone else implement your ideas.
Will you permit me to be really frank with you? One of the things I get paid by clients for is Ideation consulting. But ideation is a specific process, not randomly brainstorming ideas.
Here's the frank part, you're looking for a very lazy way out... which means you're already lost.
Yes, you can take a passive role in a business by investing cash in them OR by providing such extraordinary value one time that they give you equity for that value exchange.
You also said you want to found a startup but not do interviewing. What does that even mean? You don't want to interview employees?
To become an Idea person starting a business will be best, because that way you can propagate your idea in the world. Here are few steps to become an Idea person:
1. Examine what is closest to you: What do you do day in and day out that can be improved? Perhaps something currently takes 5 steps, but could be reduced to 3, saving time and money. Just because it has always been done one way, does not mean that it can’t be changed.
2. Read widely: If you read of a case study about a company similar to yours or that of a client about how they fixed a problem with success, think about how you could modify what they did to capitalise on the same success in your position.
3. Understand your organisation’s mission: You need to know, live and breathe your organisation’s goals, easier if it’s your business of course. Always remember who your job touches and how it impacts people.
4. Always have a fresh idea at hand: Before you go into a meeting or brainstorming session have some ideas in your back pocket. It is great to be prepared and awful to be called upon to contribute and have nothing to offer. This is a great opportunity to wow your colleagues, boss, or clients with well thought out positions and ideas.
5. Offer solutions, not problems: Creative people do not whine about the problems that they are faced with, they do something about it. Your clients and your boss are much more likely to listen and take on board your positive solutions and feel better about their interactions with you.
6. Get people on board with your ideas: Introduce your ideas in a public setting, that way its clear that it came from you. Do not worry if people poke holes at your ideas, just because your idea is shot down it does not mean that you are. A good way to offer ideas is by saying ‘can I have your opinion on this.’ You are not attached to the outcome and are more likely to get buy in.
7. Realise that not every idea will go through: Sometimes there is a business reason why ideas just cannot go through, it could be the technology or something to do with your customers. So, understand that being an ideal person means that some of your ideas will be rejected.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
- With a proven track record... period!
- Idea person, from my perspective, means that you are not only able to come up with ideas, but can bring idea-2-concept-2-productization.
- And once you do this enough times, you will turn back, and look at your history as a proven track record.
- At that point, more than words, accomplishments will speak for yourself. The rest will come by itself!
Becoming an “idea person” as a professional title is all about positioning yourself as a creative problem-solver, innovator, and thought leader. Here’s how you can turn your ability to generate ideas into a professional identity:
1. Define Your Niche
Being an “idea person” is broad—what type of ideas do you generate? Business ideas? Marketing strategies? Product innovations? Creative storytelling? Find a specific angle where you can add value.
2. Build a Personal Brand
• Start sharing your ideas publicly through a blog, LinkedIn, Twitter, or YouTube.
• Create content that showcases your thinking process, problem-solving skills, and insights.
• Position yourself as a go-to person for brainstorming and creative solutions.
3. Offer Consulting or Workshops
Companies and startups pay for fresh perspectives. You can start by offering free brainstorming sessions, then transition into paid consulting for businesses that need innovative ideas.
4. Develop a Framework for Innovation
Great ideas aren’t random; they come from a structured approach. Learn methods like Design Thinking, First Principles Thinking, or the SCAMPER technique to systematically generate and refine ideas.
5. Surround Yourself with Big Thinkers
Network with entrepreneurs, creatives, and strategists. Join think tanks, mastermind groups, or startup incubators where you can refine your ability to create impactful ideas.
6. Build Proof of Work
Document your successful ideas and how they’ve been implemented. Case studies, testimonials, or even a portfolio of concepts can help establish credibility.
7. Monetize Your Ideas
• Consulting & Advising: Offer paid idea-generation sessions for businesses.
• Writing & Speaking: Publish books, articles, or do keynote speaking on creativity and innovation.
• Product Development: Turn your own ideas into products or startups.
Stay curious about various subjects. Read widely and explore different industries to gather diverse perspectives.
Idea generation is not a random process but the result of constant striving for new knowledge and exchanging experiences. It’s important not only to develop your professional skills but also to expand your horizons by exploring related fields. Reading literature on other topics or mastering new technologies can provide unexpected ideas that might otherwise go unnoticed. This helps to find unconventional solutions and approaches that can significantly impact success.
However, knowledge is not the only factor. Surrounding yourself with the right people is also crucial. It’s important to have people around who motivate, inspire, and encourage development. Sometimes ideas come not so much from personal experience but through communication with those who think differently or have unique perspectives. This helps to see things from a new angle and come to solutions that wouldn't occur alone. But it's important to remember that just coming up with an idea is not enough — you need to create a clear action plan and organize meetings to discuss the next steps.
Personally, I didn’t know how to find such people until I accidentally discovered them in a completely new environment. Thanks to the platform https://wellpin.io/, we started holding meetings and discussing ideas. Now we are already implementing joint projects, which showed me that not only knowledge and communication with like-minded people are important, but also clear planning of actions. Idea generation is a process that develops through material study, active interaction with others, and proper structuring of work to achieve specific goals.
Related Questions
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What do (bootstrapped) startups offer to new sales hires? Commission only? What are some good examples to keep people motivated and still survive?
Generally bootstrapped startups should avoid salespeople, for a few reasons: a. they typically can't afford the base and overall comp required to attract sales people who can actually sell / or afford to support them with marketing, management, etc b. it will be very difficult to find the rare person with the right mix of sales and startup DNA along with the critical domain knowledge, consequently the startup is likely to settle c. the founders need to be very involved in the selling and customers will demand it That said, if the plan is still to hire a salesperson, find someone who has demonstrated sales success in startups and is excited by the early stage in company building. Create a comp plan heavily leveraged on sales results (unless you are in an industry where 100% commission is a common practice, would recommend against $0 base as this creates the false impression that your hire isn't passing time with one company while looking for another job with a richer comp plan - you want your rep focussed). Sell the vision and opportunity to be part of a growth story. I have written a several blog posts on hiring sales people into start-ups. You might find these useful: http://www.peaksalesrecruiting.com/ceo-question-should-i-learn-to-sell-or-hire-a-sales-person/ http://www.peaksalesrecruiting.com/start-up-sales-and-hiring-advice-dont-stop-selling-once-you-hire-your-first-sales-rep/ http://www.peaksalesrecruiting.com/hiring-start-up-sales-reps/ http://www.peaksalesrecruiting.com/startups-and-salespeople/ Good luck!EB
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What companies have successfully implemented both B2B and B2C products or services? Which should I start with for the non-profit sector?
I would suggest the first question to ask is "what problem do I solve?" And of those people I solve problems for "who do I create the most value for?" In the non-profit world you need to add "How does my business help the non-profit run better and/or help the group the non-profit focuses on?" For example, if you've created a platform that drives donations, your company "has created a platform that helps you reach fundraising goals faster." What you don't want to do is market and sell to B2B and B2C audiences simultaneously. They have different ways of buying - a B2B audience needs to have their benefits quantified (using your thing makes me x amount more) - and it's extremely hard for a startup to be able to do both well. Better to start with one, execute really well and move into the other. Feel free to give me a call and we can dig into who your most valuable audience is.AV
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How much equity should I ask as a CMO in a startup?
Greater risk = greater equity. How likely is this to fail or just break even? If you aren't receiving salary yet are among 4-6 non-founders with equivalent sweat investment, all of whom are lower on the totem pole than the two founders, figure out: 1) Taking into account all likely outcomes, what is the most likely outcome in terms of exit? (ex: $10MM.) Keep in mind that 90%+ of all tech startups fail (Allmand Law study), and of those that succeed 88% of M&A deals are under $100MM. Startups that exit at $1B+ are so rare they are called "unicorns"... so don't count on that, no matter how exciting it feels right now. 2) Figure out what 1% equity would give you in terms of payout for the most likely exit. For example, a $10MM exit would give you $100k for every 1% you own. 3) Decide what the chance is that the startup will fail / go bankrupt / get stuck at a $1MM business with no exit in sight. (According to Allman Law's study, 10% stay in business - and far fewer than that actually exit). 4) Multiply the % chance of success by the likely outcome if successful. Now each 1% of equity is worth $10k. You could get lucky and have it be worth millions, or it could be worth nothing. (With the hypothetical numbers I'm giving here, including the odds, you are working for $10k per 1% equity received if the most likely exit is $10MM and the % chance of failure is 90%.) 5) Come up with a vesting path. Commit to one year, get X equity at the end. If you were salaried, the path would be more like 4 years, but since it's free you deserve instant equity as long as you follow through for a reasonable period of time. 6) Assuming you get agreement in writing from the founders, what amount of $ would you take in exchange for 12 months of free work? Now multiply that by 2 to factor in the fact that the payout would be far down the road, and that there is risk. 7) What percentage share of equity would you need in order to equal that payout on exit? 8) Multiply that number by 2-3x to account for likely dilution over time. 9) If the founders aren't willing to give you that much equity in writing, then it's time to move on! If they are, then decide whether you're willing to take the risk in exchange for potentially big rewards (and of course, potentially empty pockets). It's a fascinating topic with a lot of speculation involved, so if you want to discuss in depth, set up a call with me on Clarity. Hope that helps!RD
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What does it mean to 'grandfather you in' in the tech world?
It stands for allowing someone to continue doing or use something that is normally no longer permitted (due to changing regulations, internal rules etc.)OO
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I have this social media idea,but no coding skills. How do I get someone to do the coding (cant afford to pay them) and not give away half of my idea?
Dilip was very kind in his response. My answer might be a bit on the "tough love" side. But that's for you to decide. My intention, just for the record, is to help you (and those like you) on your path to success. And that starts with having a viable philosophy about entrepreneurial-ism and business. And I'm going to answer this because I get asked some form / version of this question very frequently from newcomers to entrepreneurial-ism. The scenario goes something like this: "I have a great idea. It's amazing, I love it, and I just KNOW it's gonna make me a ton of money. But I have no money right now so I can't afford to (fill in the blank with things like "to build it / create it / market it / etc" or "to hire the required staff needed to work in my business to sell it / develop it / etc"). And I don't want to tell anyone about my great idea because I'm worried someone will steal it and make MY million / billion dollars. But I can't afford to legally protect it either... So how do I launch without the skills to personally create the product AND no money to hire anyone else to do that either??" The answer is ... You don't. Look - let's be honest. All you have is an idea. Big deal. Really. I'm not saying it's not a good idea. I'm not saying that if properly executed it couldn't make you a million / billion dollars... But an idea is NOT a business. Nor is it an asset. Until you do some (very important) initial work - like creating a business model, doing customer development, creating a MVP, etc - all you really have is a dream. Right now your choices are: 1. Find someone with the skills or the money to develop your idea and sell them on WHY they should invest in you. And yes, this will mean giving up either a portion of the "ownership" or of future income or equity. And the more risk they have to take - the more equity they will want (and quite frankly be entitled to). 2. Learn how to code and build it yourself. MANY entrepreneurs without financial resources are still resourceful. They develop the skills needed to create what they don't have the money to pay someone else to do. 3. Get some cash so you can pay someone to do the coding. You'll probably have to have some knowledge of coding to direct the architecture of your idea. So you will likely still have to become knowledgeable even if its not you personally doing the coding. (This is not meant to be a comprehensive list of options... And I'm sure some of the other experts here on Clarity have others to add - and I hope they do) To wrap up - Here's my final tip to you that I hope you "get"... It's FAR more valuable to have an idea that a very specific hungry crowd is clamoring for right now - One that THEY would love and pay you for right now - Maybe even one they'd pre-order because they just have to have it - Versus YOU being in love with your own idea. [Notice I didn't say "an idea that some as-of-yet-undetermined market would probably love"] I wish you the best of luck moving forward.DB
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