Loading...
Answers
MenuHow to conduct a second phone interview with a VC?
We have been approached by a VC about two months ago and did our first intro call (upon their request). A week ago, they emailed me again and requested a follow-up call. Within the past two months, the traction may not have been impressive, but we do have a powerful product, an amazing and growing market, a proven market-product fit, with a great go-to-market strategy. We need funding to make all this happen in a timely manner. How do we conduct this call to have a better chance of approval?
Answers
First, make sure that as part of a follow-up call, a General Partner is participating. Without a GP participating, the opportunity is actually not advancing in a meaningful way.
Second, highlight what's new since last you spoke. It's likely that they identified some potential promise in what you're doing and want to check-in. The best way to build credibility is to show that the things you said you were going to do, you've done, and that momentum is building.
Third, answer their questions concisely and to the point, and no more than the answer to the question.
That's all the generalizable advice I can offer without knowing more of the specifics of your situation and what kind of investor you're dealing with. Happy to talk to you in a confidential call.
Here is where your poker skills come in because you need to create demand for your deal. Investors chase rabbits, so you have to figure a way to show that your company is the rabbit other investors are looking for.
If you are on Angel list a simple review, comment, or referal rom other investors could raise the level of interest and help you close. Not all investors are lead investors some just want to participate, if you have met with someone who commits have them post it, other investors will see it.
I'm not very fond of press releases but if there is something that changes perspective or adds to the "deal" heat is a press release. Use the PR as leverage saying -Hey we were just menitoned on "x" publication.
When a VC asks, when do you expect to close? Give them a short time frame 2 to 3 weeks because you want to get back to running and building your company.
Finally ask them openly what do they need to know in order to get the deal closed (KPI's, balance sheet, MVP's, etc)
Happy to talk more strategy :)
First, don't be nervous. VC's are obviously looking for numbers. While base line numbers are important, there are obviously other factors. You have to explain what was accomplished in the month. IE building a product, getting X done with the process, or how what you did will get you to the next stage, is important. If you tried something and it didn't work, thats okay too. However you need to explain how your mistakes won't happen again and give a detailed explanation on how you've fixed those mistakes. Throughout the entire process don't answer too much. What I mean is, make sure you focus on the good and answer their questions but don't go too far off topic on what they are asking you about.
If at anytime they say they need to move on, its okay. But don't let go. Ask them if you can still keep them updated and if at a further point when you have more traction, if you can ask for another meeting. Good luck!
Related Questions
-
What happens to a convertible note if the company fails?
Convertible notes are by no means "earned." They are often easier to raise for early-stage companies who don't want to or can't raise an equity round. Equity rounds almost always require a simultaneous close of either the whole round or a defined "first close" representing a significant share of the raised amount. Where there are many participants in the round comprised mostly of small seed funds and/or angel investors, shepherding everyone to a closing date can be very difficult. If a company raises money on a note and the company fails, the investors are creditors, getting money back prior to any shareholder and any creditor that doesn't have security or statutory preference. In almost every case, convertible note holders in these situations would be lucky to get pennies back on the dollar. It would be highly unusual of / unheard of for a convertible note to come with personal guarantees. Happy to talk to you about the particulars of your situation and explain more to you based on what you're wanting to know.TW
-
What is the generally agreed upon "good" DAU/MAU for mobile apps?
You are right that the range is wide. You need to figure what are good values to have for your category. Also, you can focus on the trend (is your DAU/MAU increasing vs decreasing after you make changes) even if benchmarking is tough. Unless your app is adding a huge number of users every day (which can skew DAU/MAU), you can trust the ratio as a good indication of how engaged your users are. For games, DAU/MAU of ~20-30% is considered to be pretty good. For social apps, like a messenger app, a successful one would have a DAU/MAU closer to 50%. In general most apps struggle to get to DAU/MAU of 20% or more. Make sure you have the right definition of who is an active user for your app, and get a good sense of what % of users are actually using your app every day. Happy to discuss what is a good benchmark for your specific app depending on what it does.SG
-
How much equity is typically taken by investors in a seed round?
From my experience I would not advise you to go with Venture Capital when you're a start-up as in the end they will most likely end up screwing you. A much better source for funding would be angel investors or friends/family. The question of how much equity should I give away differs for every start-up. I remember with my first company I gave away 30% because I wanted to get it off the ground. This was the best decision I ever made. Don't over valuate your company as having 70% of something is big is a whole lot better than having 100% of something small. You have to decide your companies value based on Assets/I.P(Intellectual Property)/Projections. I assume you have some follow up questions and I would love to help you so if you need any help feel free to call me. Kind Regards, GiulianoGS
-
What is the best way to write a cover letter to an early-stage startup?
Better than a cover letter is to actually proactively DO something to help them. It'll show them not only that you've researched them, but you're passionate about the startup and worth bringing on. A man got a job at Square early on for just making them a marketing video on his own (back before they had one). Since you're a web designer, design a stellar 1-pager that's targeting their message to a particular niche. Something they could use on social media or something. If they're like most startups, they're not interested in reading cover letters. They're interested in passionate individuals who can add value to the organization.AS
-
As a startup, is it better to find a way to pay for services (i.e. design) or trade equity for it?
Before I get to your question, let me give you a tip: always aim settle questions of payment before the work happens. It is ten times easier to agree on a price beforehand, and having done that doesn't stop you from changing it by mutual agreement later. The problem with paying cash is pretty obvious: you don't have a lot of it. The problems with paying equity are subtler. The first one is that early-stage equity is extremely hard to value. A second is that equity transactions require a lot of paperwork. Third is that entrepreneurs tend to value their equity much higher than other people would; if not, they wouldn't be starting the company. And fourth, people like designers are rarely expert in valuing businesses or the customs of of startup equity valuation. In the past, I've both given and received equity compensation, and it's a lot more of a pain than I expected. In the future, what I think I'd try is convertible debt. That is, I'd talk with the designer and agree on a fair-market wage. E.g. 100 hours x $100/hr = $10k. The next time we take investment, the $10k turns into stock at whatever price we agree with our investors, plus a discount because he was in before the investors. Note, though, that this will increase your legal costs and your deal complexity, so I'd personally only do this for a pretty significant amount of work. And I'd only do it for somebody I trusted and respected enough to have them around for the life of my business.WP
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.