Having dealt with this issues personally, it’s a tough conversation; especially if you are close to your partner. As a founder, it is important to establish operational procedure, even when working with “creatives”. Using this identifier as a cover for not wanting to deal with the minutiae of a business plan means the may or may not be truly invested in the concept. It might be worth discussing where they see the business in 3-5 years and the road to getting.

Happy to jump on a quick call to talk further about this.

Dan