I have a simple advice for you. If your business objective is to increase your DIY clientele, possible ideas for content could be:
a. Create a YouTube channel full of tutorial videos on how to use your tools for specific DIY projects
b. Create a seasonal Instagram competition for people to show off their DIY projects and use the entries as content on your Instagram profile
c. Launch a newsletter specifically designed for people interested in DYI projects
d. Create a DIY section on your blog and fill it with useful articles
If this is not your objective Google Ad words will be the best for you.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath