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Marketing Strategy: Is there a way to measure the "return on relationships"?
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Clay Hebert, I help people and brands tell their best story. answered:

If it's a direct sales relationship (a lead), then you should absolutely measure it. If it's a relationship building thing where there is no direct sale, then I wouldn't measure it directly. You have to decide over time which meetings (and with whom) are worth it. I wrote about exactly that (and how I use Clarity to solve it) here:

https://medium.com/@clayhebert/the-new-way-to-say-no-6a7d29282c1d

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