Question
I'm trying to figure out how to describe the value of meeting with people in person. I know how important building those relationships are, but I would like to explain it in a way that feel more concrete than, "met 7 people today, I think they really like us now..."
Answer
If it's a direct sales relationship (a lead), then you should absolutely measure it. If it's a relationship building thing where there is no direct sale, then I wouldn't measure it directly. You have to decide over time which meetings (and with whom) are worth it. I wrote about exactly that (and how I use Clarity to solve it) here:
https://medium.com/@clayhebert/the-new-way-to-say-no-6a7d29282c1d
