To build a social media presence before a product launch, focus on creating valuable and engaging content that resonates with your target audience. Start by defining clear goals, such as increasing awareness, generating interest, or creating a community, and tailor your content to address the needs and interests of your customer and user. Choose the platforms where your audience is most active, like Instagram, TikTok, or LinkedIn, and plan a content calendar to maintain a steady flow of posts. Share teasers, behind-the-scenes looks, and sneak peeks of your product to build anticipation, while mixing in educational content that positions you as an authority in your field. Engage your audience by interacting with their posts, asking questions, and encouraging user-generated content, as this helps build relationships and trust. Consider collaborating with influencers or industry leaders who can help amplify your message and run targeted ads to boost visibility. Set up a landing page for early sign-ups or exclusive updates to build a waitlist. Track your performance by monitoring engagement and adjusting your strategy as needed to ensure you're on the right path.