Question
Does anyone have experience building up social media presences prior to the launch of a product/service? We know our target customer and target user (different in this case) and want to build an audience to inform upon launch.
Answer
Social media presences prior to launch product services ? This is a tough and expensive activity. On my opinion it works only with renowned brands. Only they can attract the attention of the crowd, without mentioning any product. Otherwise, it must be vice versa - first launch in order to inform the market and then build customer base.
all the best
Val
