I respectfully disagree with Lane. I don't think that his suggestions are going to to yield results for this site. A 200,000 rank on Alexa isn't actually traction. Sign-ups by themselves aren't worth much until you get to the high tens of thousands, and even that number isn't worth much in a sale.

If you have over 10,000 monthly active users, you *might* be able to sell it to a similarly positioned business for a small amount of cash, and at this point, I'd suggest that if you have that kind of user activity or better, you focus all your energies on selling. Happy to talk to you about how to research and identity potential acquirers but I wouldn't invest *any* more money/resources in trying to grow it.

Happy to talk in a call if you've got minimum viable traction to sell.