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Question

We want to create custom audiences to market real estate listings to so the more we do, the bigger the audience gets. Do you think this is a good use of marketing $$$ vs. sending that traffic to a real estate related opt-in to do the marketing in email format?

Facebook Advertising

Online Lead Generation

Answer

Zack Rosenberg answered

It does get you to a targeted audience, but I wouldn't expect it to work. FB from my experience hasn't proven itself.