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Licensing Negotiations: We've been approached recently by several large companies to license our content, platform and app. Looking for pros and cons?!
ZR
ZR
Zack Rosenberg, Startups, Sales, Media, Advertising answered:

Licensing a platform is a terrific way to generate revenue. We struggled to gain an audience to our site and didn't have the funds to market as heavily as we would have wanted.

In came the offers to license. Margins were tighter, but the exposure to new customers made a world of difference.

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