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Branding & Identity: What is the most important attribute for a successful high-end lifestyle clothing brand to have?
VT
VT
Vanessa Ting, CPG Growth Advisor (former Target Retail Buyer) answered:

The most critical attribute a high-end apparel brand can have is an aspirational brand with strong PR and media presence. Fashion sales are driven primarily by what's hot and on-trend. And PR and media presence is the key driver in creating an aspirational brand that people want to buy. Here is an online video on this topic: http://www.retailtable.com/bonus-material-online-video-course-how-to-create-a-brand-desirable-to-retailers/

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