Think Al Bundy. Use him as your demographic, you will not go to far off track. No insults intended, but you need to have a physical character that represents your target audience. If you can't find one, make one up. But you can usually find one on TV.
Don't stop taking massive action.
Best of Luck,
Michael T. Irvin
michaelirvin.net
My books are available exclusively through Amazon Books. Check out my book "Copywriting Blackbook of Secrets"
Copywriting, Startups, Internet Entrepreneur, Online Marketing, Making Money