Editing HTML email is a pain. I use Interspire's self-hosted software. Is there an app or website where I can edit HTML email without editing in code?

Hello, great question here. First of all you should understand that there is no 1 way and depending on who your audience is and what you sell the answer will definitely vary. A short answer however would be - engagement. Forget about likes and follows and shares are engagement, if you want to be a successful marketer you need to see engagement as conversations. The more conversations you can build around products the more you can rely on them to follow links or follow up on a request when you do make one. With that said, social media updates should be about what your followers want to see - depending on the social media - try to avoid being too pitchy on each post. My name is Humberto Valle, I have been a strategist for about 10 years now and have helped countless of entrepreneurs and businesses thrive through creative competitive strategy and marketing and I'm the co-founder of Unthink.Me. I hope my answer helps you a bit.

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Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typically for top of the funnel activities you might offer something like a general whitepaper or something which describes the overall business problems that your prospects might be feeling. From there you can use a marketing automation tool to send through additional material or reminders periodically depending on how your prospects engage with you. The idea at the end of the day is to reduce that amount of direct time that a sales rep spends closing any deal by ensuring that leads have shown sufficient buying signals and are ready to purchase.

I've found that with the saturation of retail on social media sites in general, the best way to make a sale is to target the right people who are already looking for what you offer... For you: I'd recommend using highly targeted Facebook Ads (Target by age & gender plus any other things you know about your audience/buyers in terms of things they are interested in). You might also research companies who provide holistic relief for hot flashes, find their facebook pages and create a filter for your ads to target fans of theirs. You could see a HUGE return on just $100 Facebook ad buy. Good Luck and let me know if you'd like to schedule a follow up call; I'd be happy to walk you through the setup and some additional strategies!

Cold emailing is just as bad for you and the recipient. Even if you have the perfect list, the attempt to sell in a cold email is rarely going to be effective. You're better off curating the list to the top prospects, find a mutual connection on LinkedIn or even just cold-invite them on LinkedIn,. Worst case scenario, send a 'permission pass' email where you simply gauge interest and let them know you won't be emailing them again if there's no interest. Keep it very short, non-commercial with just solid information/links to web, and an easy to reply yes/no answer.