What are some good hacks to get mobile app developers spend 20 minutes on customer interview or try out your MVP?

It sounds like you have a wound care physical product? Is that correct? Who will b the end user? Nurses in home health? Hospital nurses and general and trauma surgeons? Who buys products for these end users? Cmo of large health systems? Ultimately, you may need to consider cardinal health, McKesson for distribution? How will you manufacture this product? Check out alibaba for starters. How much will your customer pay for this product? How is it better than what they are using now? Will this product allow burn victims to be discharged earlier? Will it reduce hospitalization in nursing home residents? You will need to assemble a team, probably an MBA for starters... What is the total addressable market? Start a conversation with the buyers for your local healthcare system and ask them their pain points in wound care? Work with a local physician who might be a champion user and persuade administration to try a pilot with your product. In short get one customer who will pay a certain price for it, consider presales, like tile is doing now. This should get you started! Once you have these answers you may be ready for a grass roots fundraising campaign on medstartr! I am happy to help! Best, dr hodge

I'd avoid the cold email. The best way to get inside big companies like distributors is to "social engineer" a connection to someone there. Find a 2nd or 3rd degree connection on LinkedIn. Hang out at a restaurant near their HQ and look for people with the right badge on. Ask your potential angel for help connecting you. If they can't, they might not be the right investor for your company at this stage. Their investment should get you more than money, it should come with connections, advice and mentoring. Basically, there's no easy way to do this and every situation is different but it's going to take a lot more than a cold email or phone call.

Find apps that are B2B and go to the review sections. Specifically going to Google's play or Chrome store and look at reviews and follow them to Google+ to engage. I took that same angle for B2C app I was building last year. Check it out. http://blendah.com/post/37331434653/lean-startup-hack

You should be so lucky that someone will steal your idea. The truth is that its all about execution and not ideas. Facebook wasn't the first social network, they just executed better. Same for Instagram, Yammer and Airbnb - all Billion dollar companies built in public.

It really depends on whether this is ultimately a top-down or bottom-up approach and to what extent the end-user experience is compelling enough to act as a forcing function to enterprise adoption. A bottom-up distributed mobile app must be both viral and incredible engaging. Without proof that you have that (or absent proof, strong conviction) most are better off attempting to sell top-down. Happy to talk this through in a call