My father in law has run a pretty successful business but is very old school. He has done no advertising or marketing of the business and has used relationships and word of mouth to date getting him deals with Lexus, Fender and Music Man. It's a small business in the middle of no where with big opportunity. The whole operation needs a makeover and I have no idea where to start! How do we grow and get new/more business? I'll be in charge of sales and marketing. Sort of lost. Help!
Find someone in that industry and give them a path to partnership. If you want DIY training for online marketing, you can try MarketMotive (nationwide business marketing) or CompeteLeap (local business marketing) or Lynda (random assortments of tech training). If you want to discuss your business specifics, let's chat on Clarity - send me a message about the type of business you're in so I can let you know if I can help or not.
I've worked with a number of family businesses, and a real key for you is to work with reputable executive coach who specializes in family business. These people can be exceptional guides throughout your transition and the investment is well worth it. Connect with me directly if you'd like any referrals.
Start with your father-in-law and make sure he introduces you to all the people he deals with so they understand you will be taking over. The transition phase. This means being CCed on emails and such. If he does not use email then making sure you are on conference calls with whoever he deals with.
Before you go and try to change anything make sure you have a good handle of the business. Understand how the business is currently run.
Once you understand how the business is run. Start talking to employees about what can be improved. What are the pain points?
Not knowing what your business does makes it a bit difficult to provide more suggestions. If you want to chat feel free to reach out.
Listen, think smart. Focus in keeping the business successful while getting your products online. I wrote a couple of books on the subject and I have built a few large businesses. It doesn't matter what you are selling, business is basically business.
Don't stop taking massive action.
Best of Luck,
Michael T. Irvin
My books are available exclusively through Amazon Books. Check out my book "Copywriting Blackbook of Secrets"
Copywriting, Startups, Internet Entrepreneur, Online Marketing, Making Money